TLC Ikea


created for WeeBeastie

art direction | design


Another collaboration with WeeBeastie creating “TLC Tips”, quick learning based spots offering help with all sorts of life’s little tasks. Linking up with Ikea, this spot presented a tongue-in-cheek approach for learning Swedish words that correspond to the feelings you get when people admire your home. As the focus of the tip was learning new words, I thought it would be fun to create the spot as a typographic exercise with bold simple graphics scaling up and down, pushing in and out of frame.

Lets speak Swedish!


”The satisfaction that bubbles up when your TV screen is the perfect distance from your couch.”