Shell World

created for: Stardust NY

art direction | design | illustration

While working with Stardust NY I had the opportunity to work on a challenging pitch exploring Shell’s World of Research. Traveling through the imaginary Shell World, the spot highlights specific innovative fuel technologies which address the world’s CO2 problems.

I imagined a whimsical surreal world inhabited by fantastical machines and an oil rig powered by solar panel flowers and flying windmills. Created with the help of talented 3d artist Cary Janks, these quirky machines capture dangerous CO2 cloud gasses in our atmosphere, convert them into working roads, and cultivate algae farms as an alternative to fossil fuels.