created for: Nice Soft T-Shirt
art direction | design
This was a fun spot created for AOL Content Creators with the cool guys David Rasura and Luis Aguirre over at Nice Soft T-Shirt.
Sharp directional lines and angular elements contrast with morphing colored circular shapes which reveal and conceal themed footage. Opening with a montage of the wheel through history, the spot is characterized by a series of rapid cuts in quick succession progressing from the stone wheel, wagon wheel, race car and the moon rover.
Dramatic scalar shifts affect the quickly transitioning dots as the crisp lines provide a dramatic contrast against subtle background pattern textures. Fast vignettes culminate with the AOL logo.